CrossFit – Nutrition: An Interview with Fast Company Magazine and Greg Glassman


[Interviewer] So, it started with people working out together, and then— [Greg] It started with— it started with a whole different training concept applied to my one-on-one clientele. [Interviewer] Okay. [Greg] At— on I’m a grown up now
and I got a kid to feed… What am I gonna do to leverage my efforts? The
notion became— I was kind of turning around– turning away new clients— I’m gonna double them up, triple them up, quad them up. And, I got to tell you what that does for the trainers income is spectacular. You can go from what a good trainer in a city will make 50 to 100 bucks an hour— you can in groups of 15 to 20 start exacting that of an orthodontist or an attorney’s hourly. [Interviewer] So… then, okay
so it started with— it started with the certain kind of training, and then it
went on to groups, and then there was a certain benefit to the community around
that. What I’ve noticed training CrossFit myself, is that it’s more than just
working out. It’s mobility. It’s nutrition. It’s charity. It’s the community around. When did that start developing?
And, when did you start— [Greg] With the groups. With the groups. [Interviewer] Did begin with nutrition?
[Greg] No, but you know look, in 1995 I took the year off
from training and traveled with Barry Sears on a semi-successful semi-failed
corporate venture that he’d lassoed me into and I didn’t train people, and I
talked to people about eating right that had never eaten right. And we had a revolutionary message at the time and it was that the carbs that you think are so
good or bad– they’re killing you. In fact, that’s why you are heading towards heart
disease and why your mother has it. [Interviewer] This was in ’95?
[Greg] This is in ’95. And, I had the wonderful experience of every trainer that knows what it looks like when people eat right and exercise right We also know what it looks like when they will exercise right and not eat right and— but what we never saw as a trainer, what happens when someone eats right and does no exercise. As a trainer you don’t see that. And, what I got to see on the
road with Barry, was people that were eating right and doing no exercise.
And the thing that just shocked the hell out of me was that the set of adaptations that
were garnered through eating right alone without exercising were identical down
to the very last adaptational capacity to what happens when you will exercise
and not eat right. So there is no adaptation to eating right only that
isn’t on the list of exercising only. So increase bone density sure— [Interviewer] If can paraphrase that here—
I can put it— So, eating right and not exercising put you
in the same level of wellness as exercising and not eating? [Greg] The same class, same set
of adaptations move favorably— eating right and not exercising, as would happen if you exercise and didn’t eat right. [Interviewer] Okay. [Greg] In other words, there is no—
another way to look at this, to maybe make it simpler,
there is no adaptation that is potentially unique to eating right alone.
Except maybe something like avoiding heartburn. But for the most part, like if
I tell you— if you tell me, I— you know— you decided, was this an exercise program or a diet program? And the answer is it can’t be both—
my grandma increased her bone-density— I can’t tell you. I can do that with nutrition alone. I can do it with exercise alone. She improved her muscle mass— I cannot tell you whether
that— where that came from. Her insulin— she’s got a decrease insulin resistance by measured— by fasting insulin. I can’t tell you which of those did that. She’s got more pull-ups— I can’t tell you whether that came through exercising or nutrition. [Interviewer] Really?
[Greg] Yeah. [Crew member] Pull-ups? [Greg] Oh hell yeah. Hell yeah.
Look at the obvious one on there— and there’s more than just the weight capacity. But you know, a guy drops 20 pounds of blubber, and picks up five pounds of muscle—
there’s been a 15 pound differential on the scale, and he’s got ten more pull-ups.
Like of course you did. You know? [Interviewer] So, I guess what you’re saying then was, being healthy, you couldn’t separate— working out— from [inaudible] [Greg] What I’m saying is that nutrition and exercise are twin facets of the same goal— result which is improved health… and fitness. So, when you— say— if you were— if
you were training people— [Interviewer] Yeah. [Greg] You got one oar in the water if
you’re not talking about nutrition. You got one oar in the water if you’re not
talking about movement. When we use constantly varied high-intensity functional movement and combine it with a meat and vegetables, nuts and seeds,
some fruit, little starch and sugar kind of kind of paradigm. What we get is a jet stream of adaptation. Just the— which I think is no small part responsible
for what’s going on here today. [Interviewer] So, but then, how did that— how did the I guess maybe the Paleo diet, but the similar type of low-carb, high-protein diet and vitamin diet— where did that come from? Did it come from after you started the group? Or, was it always there? [Greg] No. I knew in my one-on-one training.
I’ve known since the early 80s you know— I had a gal at Gold’s Gym turn me on to
Atkins and I read voraciously on diet books— anything I get my hands on. [Interviewer] Okay. [Greg] And there’s a whole camp of physicians, nutritionists, exercise phys. guys that understand that excessive consumption of refined carbohydrate is the is the real 800-pound gorilla of metabolic derangement that’s killing
Americans by the millions.

12 Replies to “CrossFit – Nutrition: An Interview with Fast Company Magazine and Greg Glassman”

  1. This guy does not strike me as knowing what he's talking about at all. Even without seeing his horrible body … it's fairly easy to look at someone and tell if they lift heavy and eat too much junk. Building a lot of muscle is much much easier with carbs, including starches and even sugar. This guy sucks! Shut your mouth there's too much misinformation out there.

  2. @TreyGre7 First of all, Fitness is a separate component than just building muscle. Sugars and starches spike insulin levels in your body and if they don't get used up as energy they got stored as fat. Carbs are in everything! Unnatural processed carbs are exactly beneficial to your body or good for it. That's why a lot of the U.S population is overweight. Fuel your body with what it needs. Guys like Rich Froning, Matt Chan and Mikko Salo don't consume processed carbs. So I guess they suck too?

  3. @Hy3rid22 You kinda of suck bro. I saw Rich Froning eating gobs of peanut butter and jelly at his gym and said something like "carbs, fat, everything the body needs. Don't come to me for nutrition advice." And he's right. He's sort of a twit. A workhorse, and a twit. He blabbered on for a while about faith being a good thing … he has excellent genetics and or hormonal cocktails and no one with average genetics should look to him for advice.

  4. @Hy3rid22 Yes, I know insulin. It's the storage hormone. If you're doing workouts that encourage muscle growth, spiking your insulin around those workouts encourages muscle growth. If you're sitting on your butt, spiking insulin encourages the storage of adipose tissue.

    Like I said, building muscle is much much easier with starches and even sugar.

  5. Dr. Atkins died of heart failure at 250 pounds. Not a smart diet. I did it for a long time, then switched to fruits/veggies and will never look back. Take notice in these videos how terrible some of these athletes look in the morning, They look like shit. think about it people.

  6. On April 8, 2003, at age 72, Dr. Atkins slipped on the ice while walking to work, hitting his head and causing bleeding around his brain. He lost consciousness on the way to the hospital, where he spent two weeks in intensive care. His body deteriorated rapidly and he suffered massive organ failure… his body apparently retained fluid, and his weight at death was recorded at 258 pounds. His death certificate states cause of death was "blunt impact injury of head with epidural hematoma".

  7. Hi, have you heard about BellyFATtack ? Just search Google. On there you can get a useful free video presentation by a successful medical professional revealing how you can burn excess weight. It made it easier for John to burn his stomach fat. Why not give it a try. It may help you also…

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