And what I’m here doing— what the highest altitude view of what we’re doing is we’re fighting Big Soda. And why am I fighting Big Soda? [Audience member] Sugar. [Greg] Three reasons… Yeah, we can start— and I told you the one of them. I agree with Lustig, I think that the fructose in the high fructose corn syrup— It’s a scientific view. I think it’s toxic. I think it’s a toxin. I think it’s deadly. Okay? That’s not— does that surprise anyone here?
No, right? The second thing was their intrusion or invasion— pick your word. Or maybe it’s just simply, corruption of Health Sciences. Anyone know that they’ve made an incursion, intrusion, invasion into the Health Sciences? It’s amazing. It’s sinful. The third piece was their direct support through 501c3 proxies that have come after CrossFit, okay? That have lied, lobbied, legislated and now, litigated because— only cause we sued them. (laughing) Against CrossFit! Now, I’m a libertarian. I’m speaking tomorrow at Students for Liberty and I was asked by the head of the Cato Institute, “How as a libertarian do you justify your attack on the soda industry?” And I go, “It’s really easy. I mean look, it’s toxic, so don’t drink it. And beyond that, I want this and that. I want them out. That’s the ultimate goal here. It’s not to get them to stop attacking us, cause that’s not gonna work. They have they have no influence on us directly. But what they’ve done in the fitness space, and in the health space has had murderous consequences. Two out of three Americans will die prematurely. Two out of three deaths in the United States happen prematurely and needlessly due to chronic disease. And we have not mounted a significant or effective counter to this unprecedented disaster You die— people die from chronic disease at twice the rate of all other causes of death combined. And what is the cause of chronic disease? Inactivity and shitty nutrition. That’s it. The solution is a non-medical solution.
The solution looks like the CrossFit kernel. Like what happens in this box. And so this thing is fundamentally this place Tom and crews gym here, is basically a lifeboat against two out of three deaths that are gonna strike those that die prematurely and we’re exporting this horror— this nightmare. I’ve been in a bunch of different kinds of fights, metaphorically and and real. I’ve never gone into a fight thinking,
“Oh, I’m gonna win this. Watch.” That’s what bullies do.
Bullies only engage in fights they know they’ll win. That’s what picking on people is. I fight because it’s the right thing to do. Because I won’t I won’t feel good about
myself if we don’t. You look around like who’s gonna do this? There was a great Star Trek moment where Spock and Kirk are having a talk. And Spock says— there were intervening on something horrible going on Xenon 7 or something. I don’t know, some planet. And it was some repugnant behavior and Kirk’s saying, “We got to go down there and stop it.” And he’s all sweaty and emotional. And Spock with the pointy ears all calm said,
“Who are we to intervene?” And Kirk says, “Who do we have to be?” And I was a little boy, and I was like, “I get that. Who do you have to be?” Like what— you know? What does it take to reach out and grab that old lady by the collar that’s about to step off in front of the bus? Who do you have to be to do that? I think you just have to be there. No, this was the right thing to do.
This is the right thing to do