How the Planet Fitness Judgement Free Zone helps change lives


BUDDY SPARKY UP NORTH. CONGRATULATIONS TO OUR WINNERS. NOW WE WILL TRANSITION AND TALK ABOUT THIS INSPIRATIONAL WEIGHT LOSS TRY WITH OUR FRIENDS FROM PLANET FITNESS. TERESA: I THINK A LOT OF PEOPLE ARE TRYING TO GET IN SHAPE FOR THE SUMMER. PLANET FITNESS OFFERS JUDGMENT FREE ZONES. RYAN: WE’RE JOINED BY OUR FRIENDS, THE PRESIDENT OF MARKETING, MATT WILCOX ALONG WITH PLANET FITNESS NUMBER ANNAMARIE. WELCOME TO “CT STYLE.” THANK YOU FOR JOINING US. THIS IS AN INSPIRING AND HUMBLING STORY. SHARE WITH US YOUR JURY. IT STARTED WITH PLANET FITNESS GYM. I WAS AT THE LOWEST PART OF MY LIFE. I WAS DRIVING HOME FROM WORK, DEBATING IN MY HEAD WHETHER OR NOT I WAS GOING TO HAVE FAST FOOD OR TAKE IT. I DID A RANDOM SPUR OF THE MOMENT DECISION, SIGNED UP, WALKED IN, AND THE REST IS HISTORY. I’M NOW 240 POUNDS DOWN. TERESA: THAT IS INCREDIBLE. KIND OF BY ACCIDENT. YOU ARE TURNING RUN IN THE GYM WAS LED? I SAW THE GYM AND SOMETHING CAME OVER ME. I’M DONE LIVING THIS LIFE. THAT WAS IT. RYAN: WE HAVE A BEFORE AND AFTER PHOTO. LET’S TAKE A LOOK. LIFE-CHANGING. THANK YOU. RYAN: TELL US ABOUT THE PROCESS. A TON OF HARD WORK. HEALTHY EATING AND EXERCISE CAME IN. THAT IS WHERE PLANET FITNESS CAME INTO THE PICTURE. HEALTHY EATING AND EXERCISE WHERE THE TWO MAIN COMPONENTS. HEALTHY EATING IS JUST AS IMPORTANT AS EXERCISED YOU CAN’T OUT RUN YOUR FORK. IF YOU’RE ARE NOT EATING HEALTHY, IT DEFEATS THE PURPOSE. BEING IN AN ENVIRONMENT LIKE PLANET FITNESS, WHERE YOU FEEL SO COMFORTABLE, YOU DON’T FEEL JUDGED, YOU FEEL LIKE YOU HAVE ALL DIFFERENT PLACES YOU WERE NOT ABLE TO GO, IT HELPS BRING SO MUCH LIFE TO MY JOURNEY. WORKING OUT IS SO IMPORTANT. TERESA: THE GYM CAN BE INTIMIDATING. YOU DON’T KNOW HOW TO USE EQUIPMENT OR YOU DON’T FEEL COMFORTABLE IN YOUR SKIN. TELL US ABOUT THE JUDGMENT FOR ZONE. THE CONCEPT IS BUILT AROUND CREATING A COMFORTABLE, RELAXED ENVIRONMENT. WHERE OUR MEMBERS FEEL RESPECTED AND NOT JUDGED. WE DON’T WANT TO TRY TO DEFINE HOW OUR MEMBERSHIP SHOULD — OUR MEMBERSHIP LOOK. EVERYONE HAS A DEFINITION OF HEALTHY. NOT EVERYONE WANTS TO BE A BODYBUILDER OR RUN A MARATHON. WE WANTED TO UNDERSTAND OUR MEMBERS GOALS AND HELP THEM ACHIEVE THOSE GOALS. RYAN: AND MAKE A PERSONALIZED. THAT’S RIGHT. HAVING A STORY LIKE ANNA MARIE’S, WE HAVE PHENOMENAL MEMBERS. WHO ALL HAVE THAT DIFFERENCE DEFINITION — DIFFERENT DEFINITION OF HEALTH. WE ARE HAPPY TO BE PART OF STORIES LIKE ANNA MARIE’S TO HELP THEM FEEL CONFIDENT. RYAN: THERE’S A PHYSICAL TRANSFORMATION, BUT HOW ABOUT YOUR MIND, YOUR SOUL. WAS THERE AN IMPACT ON HOW YOU FEEL EVERY DAY? I CANNOT SAY HOW MUCH WEIGHT LOSS HAS CHANGED MY LIFE. IT CHANGED THE FACT THAT I AM STILL GOAL DRIVEN. YOU FORM THIS SELF-LOVE THAT NOTHING CAN TAKE AWAY FROM YOU. TERESA: DID YOU GET TO BUY NEW CLOTHES. THAT IS A PLUS. ABSOLUTELY. TERESA: HOW DO YOU MAINTAIN NOW? I HAVE JUST HIT TO 40 LOST. I STILL HAVE SOME WORK TO DO. BUT MAINTAINING IS JUST AS HARD AS WEIGHT LOSS. NOW I WILL KNOW WHAT THAT IS LIKE. RYAN: IT IS ALL ABOUT THE HARD WORK YOU ARE PUTTING IN. TELL US ABOUT SOME OF THE FEATURES YOU HAVE THAT PLANET FITNESS. I KNOW YOU HAVE STATE-OF-THE-ART EQUIPMENT. NOT JUST IN THE WORKOUT AREA, BUT THE LOCKER ROOMS. IT IS AN IMMERSIVE EXPERIENCE. ALL OF OUR MEMBERSHIPS COME WITH FREE FITNESS TRAINING WITH A TRAINER. WHAT WE DON’T WANT TO DO IS HAVE MEMBERS COME IN AND PAY A LOW BARRIER OF ENTRY. $10 A MONTH. BUT ALSO START THROWING OTHER PRICES UP IN. WE WANT THEM TO FEEL COMFORTABLE. ONCE THEY PAY THEIR FEET, WE WANT THEM TO UNDERSTAND THAT THAT IS WHAT THEY ARE PAYING FOR SO THEY GET FITNESS TRAINING WITH THE TRAIN APPEARED WITH A 30 MINUTE CIRCUIT TRAINING FOR OUR MEMBERS TO NOT EVERYONE HAS TIME TO SPEND THREE HOURS A DAY AT THE GYM. YOU CAN COME IN AND WORK A CIRCUIT FOR 30 MINUTES AND GET A FULL BODY WORKOUT, HAD HOMECOMING GET DINNER, HANG OUT WITH YOUR KIDS, WHATEVER YOUR LIFESTYLE. WE HAVE AN AREA YOU CAN WORK OUT AND FEEL GREAT. TERESA: GET IT DONE. RYAN: SO MANY CONVENIENT LOCATIONS. WE INVITE YOU AT HOME, IF YOU ARE SITTING AT HOME, LOG ONTO PLANET FITNESS.COM. YOU CAN CHANGE HER LIFE. THANK YOU FOR SHARING YOUR STORY.

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