Popular sandwich chain Subway plans to give away some free sandwiches Tuesday to promote its new fresh-sliced deli meat initiative.
On its website, Subway claims that from 10 a.m. to 12 p.m. at participating locations, some consumers will be able to get a six-inch sub for free. The promotion is limited to the first 50 customers at each participating location and consumers will be limited to one free sandwich. Offer is only for Subway’s Deli Heroes line, which includes the Titan Turkey, Garlic Roast Beef, Beast and Grand Slam Ham.
Consumers interested in trying a free six-inch sandwich can check out subway website to ensure that your local location participates in the promotion.
Tuesday’s promotion comes shortly after Subway announced its new Deli Heroes category, in which local stores will slice their own deli meats instead of receiving pre-cut meats from a factory.
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“Over the past two years, we’ve revisited our expansive pantry of ingredients and debuted a whole new take on Subway with signature chef-crafted sandwiches. These major changes generated rave reviews from our guests and record sales,” Trevor Haynes, Subway’s North American President, he said in a press release.
“This year’s changes are even bigger and more transformative. The addition of fresh cut meats is the most impactful yet, giving our guests a better sandwich, further raising the bar for the brand that defined fresh.” We can’t wait for America to taste the difference and see how far we’ve come on our journey,” Haynes’ statement added.
According to the press release, Subway’s new Deli Heroes line was one of the most “complex” changes the store has seen “from reorganizing its supply chain to installing a slicer in 20,000 Subway restaurants, including one every five minutes over the course of nine months.”
The sandwich chain said it invested $80 million to provide each store with deli slicers to help its new initiative.
“To help America taste the difference, Subway is putting its new slicers to the test by offering up to 1 million free six-inch Deli Heroes subs at participating restaurants nationwide on Tuesday, July 11, between 10 a.m. and noon local time,” the Subway press release said.
In addition to Tuesday’s promotion, Subway previously announced another promotion where consumers could buy a foot-long sandwich and get one free.
news week reached out to Subway via email for further comment.