Florida First Lady Casey DeSantis is featured in a new viral video promoting the “Mamas for DeSantis” initiative as her husband, Florida Governor Ron DeSantis’ 2024 run for president continues to struggle.
Mamas for DeSantis was initially launched last year in support of DeSantis’ second gubernatorial campaign, which the campaign says mobilized 1.1 million mothers. TO cheep The national initiative’s video share had been viewed more than 1.3 million times within hours of being posted Thursday night.
TO page for the initiative on the campaign website DeSantis says it “is rallying millions of enthusiastic moms ready to stand up for their children’s futures and end the waking mob’s hostile takeover of the lives of parents, children and families.” Worldwide”. the nation.”
The launch of Mamas for DeSantis comes as polls continue to show the Florida governor a distant second behind former President Donald Trump in the race for the 2024 Republican presidential nomination. Trump has aggressively fought DeSantis’ candidacy, launching a series of often personal attacks referring to the governor as “Ron DeSanctimonious”.

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The DeSantis campaign has promoted a platform that features some policies that are very similar to Trump’s, while sparingly attacking the former president directly. Most of the attacks have been limited to criticism of Trump’s previous comments in support of the LGBTQ+ community and transgender inclusion. The Mamas for DeSantis ad repeats some of the same messages.
“We will not allow them to exploit our children’s innocence to further their agenda,” Casey DeSantis wrote while sharing the Mamas for DeSantis video on Twitter. “When you persecute our children, we stand up for ourselves. We are no longer silent. We are united. We are Mamas for DeSantis…and we will elect @RonDeSantis President of the United States.”
The two-and-a-half-minute video, backed by dramatic music, takes aim at groups and individuals it says are “come for” America’s children. With Casey DeSantis narrating, dark footage plays of an arrested mother, crying children resisting face masks amid the COVID-19 pandemic, transgender athletes, other members of the LGBTQ+ community, and the former White House medical adviser. , Anthony Fauci.
“We have been forced to be silent, to comply,” says Casey DeSantis in the voiceover. “We have been told that we must deny the truth, go back and look the other way… But enough is enough… There is nothing we do not do to protect our children. They are not yours… We are no longer silent, we are united and we have finally found our fighter”.
The video then cuts to a clip of Ron DeSantis defending his anti-transgender policies in Florida before vowing that the governor will “do for America what he did for us,” vowing to ban “critical race theory,” diversity, equity and inclusion, “save” sports for girls, ban “child mutilation” and guarantee “freedom”.
“Winning the fight in Florida is just the beginning,” Casey DeSantis says as the video ends. “We must protect the rights of parents and the innocence of our children. We must restore sanity to our society. We need all moms and grandmas in every corner of the country to stand up and fight by electing Ron DeSantis for President of the United States. States of America”.
We will not allow them to exploit the innocence of our children to advance their agenda.
When you persecute our children, we fight back.
We are no longer silent.
We are united.
We are moms for DeSantis.
…and we will choose @RonDeSantis President of the United States.
Join our… pic.twitter.com/jo6HUATaVa
—Casey DeSantis (@CaseyDeSantis) July 6, 2023
Casey DeSantis also appeared alongside Republican Iowa Governor Kim Reynolds on Thursday night for an in-person Mamas for DeSantis launch event in Johnston, a suburb of Des Moines.
The DeSantis campaign reclaimed on Twitter that Mamas for DeSantis was “the biggest parenting movement in American political history.”
DeSantis campaign officer Carly Atchison tweeted a “packed house” photo for the in-person launch event, though it seemed to show it was taking place in a relatively small venue.
news week has reached out to DeSantis’ campaign online for comment.